One of my first jobs was a door to door sales job that paid cash at the end of each day. I sold small impulse items like calculators and little things like pens and other catchy knickknacks that people buy on a whim.
None of the items were high priced but in sales like this, volume is key.
In all honesty, I hated this job. I hated the network marketing aspect and the fake promises of owning my own distribution center, which is literally promised to everyone in their interview.
I knocked on doors. I sold most of my products on factory settings. In fact, lunch time was best because all the workers would stop by and buy what I had. But most days were uphill days. I heard no more than I heard yes. And the abuse was terrible. The rejection was unmatchable. At the end of the day, my feet were tired from walking all around throughout different parts of the city. At the close of business day, I went back to the home office with the balance of my goods and paid what I owe to receive what I earned.
At most, maybe I took home $100, which meant I sold a lot. And each morning, we had a motivational sales meeting, to which the manager gave a motivational speech.
It was almost evangelical, but certainly impactful, and everything followed with the words, “Juice by that,” which was like their business way of saying “Amen.”
When it rained, the manager told us, “Those aren’t rain drops. Those are juice drops.”
He said this in a roomful of hopeful salesmen, eager to make as much cash as possible and hopeful to be like him, a manager, holding all the money and wearing the nice suits.
This is where I learned about a sales technique called the fear of loss. This is when we practiced our sales pitch, in which we handed the item to the customer to be held and inspected. After speaking about the item and offering the price, we were to take the item back.
This is said to create a fear of loss, which will lead the customer to want the item back. The idea is once we have something in our hand, we don’t want to lose it.
It was said that we have a natural fear of loss. Therefore, in the world of network marketing, fast-paced or scam-based, low priced sales, if we take the item away, the customer will have a natural instinct to want the item back.
I was told, “This leaves them hungry.”
I cannot say this was the most beneficial sales experience but I did learn something.
It is true.
We often hear the word no more than we hear the word yes. It is true that we have to keep moving. We have to keep finding a way to motivate ourselves; whether the motivation is long-term success or daily achievement, we have to find a way to overcome the rejection factor.
We cannot allow situation and circumstance to steer us away from our goals in the workplace. Most importantly, we cannot allow emotion to dictate our decision.
Our inner monologue is important as well because we have a way of bleeding out emotions into the way we carry ourselves. And people pick up on this, which only hurts our chances of future business and future relationships.
As for the fear of loss; I agree. We do have a natural fear of loss. Once we hold something that touches our interest, we never want to let it go. We want to hold this forever or at least until something else comes along to take our interest away.
But what is the fear of loss?
I say this is a mindset.
I say this is an attachment.
We are afraid to lose.
No one wants to lose anything, which is why we grip so tightly. There are times, however, when our attachments come without benefit. There are times when we attach ourselves to outcomes, which are beyond our control. This happens with business. This happens in interpersonal and intimate relationships. This happens in life.
And we will hold on as tightly as we can, not because we want the item so much, —it’s because we don’t want to feel that feeling of loss because to lose means we failed.
We personalize it. We equate loss with personal defeat. More accurately, we equate loss with our identity, as if to say, who am I or who will I be without this, and because we lose, therefore, we must be a loser.
I have spent the last two or more years trying to cultivate new relationships in a field I hope to grow in. Like many people, I have a day job, which pays my bills. However, like many people, I have a dream I would like to fulfil. But I need to be mindful of my attachments.
Back when I was selling door to door, I had to keep moving; otherwise, I would succumb to the rejection factor.
I had to keep moving otherwise I would give in to the thought process that steered me away from my goals.
Meanwhile, the word no is not a big deal.
Therefore; there should be no personal attachment. However, when we attach ourselves to the outcome instead of being mindful of the effort, we lose focus, and often times, we quit because we see no point in continuing.
First and foremost, there needs to be an honest introspection here. In all honesty, I had no passion for the door to door sales gig.
This had nothing to do with the rejection factor, although, admittedly, the rejection was severe.
Attachment is a real thing. So is the fear of loss. However, I am at my worst when I attach myself to the things I have no control over. This means I cannot take every loss or drawback to a personal level. I cannot have each let down identify me. Otherwise, I will quit before I start.
It may be painful when relationships end or break or sever. It might be hard to suffer a loss. But loss is not deadly. No one ever dies because a sales call doesn’t work out. In fact, if we look at loss from a strategic mindset, this can result in a lesson learned. Loss can create the desire to gain and improve. Therefore, loss isn’t a bad thing at all. It just depends on how we attach ourselves to it.
The way I see it is I can do one of two things: I can either nurture the loss or I can accept it. If I nurture the loss, I focus on the loss and the feelings that come with it. If I accept the loss, then I allow myself to cultivate new opportunities.
I think I’ll focus on cultivating new opportunities today.
Ideas like this will feed me better
Loss just leaves me hungry.